Best beer in the world
We went to a "brown cafe" (like a Dutch pub) called Cafe Spuyt that specializes in an enormous selection of beer.
I asked for a suggestion of a rare, tasty Belgian beer. The bartender started off by saying "Well this one is more expensive, but many people consider it to be the best beer in the world. It's made by Trappist monks, and you can't buy it in stores. You have to call their phone number, and make a reservation on a certain date. Then you have to drive to the monastery in Belgium to pick it up, and there is a strict limit on the availability and how many you can buy. People sell a 6 pack on eBay for $600."
My friend, you had me at "best beer in the world".