London may be home to big names like Harrods and Harvey Nichols, but when it comes to kids and their shopping demands, you can be quite surprised. From the fancy names on Primrose Hill to the enigmatic yet elegant by-lanes of Brick Lane, there is a fabulous assortment of kids clothing in London that is sure to add dollops of style and elegance to your little one's wardrobe.

Where Style is a Walk in the Park

It is not for nothing that Suri Cruise is regarded as one of the most stylish women in the world, scorching all the style charts with trademark ease. So if you are in London on holiday or work, and would like to follow in the footsteps of the junior Cruise, then all you need to do is step right into Selfridges. It is in the inspiring environs of this world famous Oxford Street store that you can pick up designer labels like Diesel and Calvin Klein for your style conscious toddler. If you have the desire to pick only clothes that are manufactured ethically, then JoJo Maman Bébé is where French style merges with British fashion. The sailor inspired clothes are certain to take your kid miles ahead of her contemporaries.

If simple living is your mantra, why not extend it to the way you dress? Rachel Riley gives you plenty to make and song about with clothes inspired by the rustic charm of countryside living. From pinafores and frocks to shirts and fabulous floral prints, every item of clothing from this Marylebone store will make you stand out no matter which part of London you are visiting.

But if practicality rather than style ranks high on your priorities, then make sure you pay a visit to H&M on Regent's Street. It is here that the remarkable fusion of style and substance will leave you completely stunned. Looking to infuse some colour and verve into your child's wardrobe? Oh Baby London on Brick Lane is where the dash of colour and the gush of style will suffuse you with unbridled joy. If you are in a serviced apartment or holiday rental in the Primrose Hill area, and have very little time to spare for elaborate shopping or the kids, just hop across to Elias and Grace. Like Selfridges, this place packs in quite a punch and is home to several celebs like Jude Law and Sam Taylor Wood.

But whether you plan to shop in Marylebone or Regent's Street, Rated Apartments will help you find a comfortable and affordable, fully serviced holiday apartment close by. For more details, just log on to http://www.ratedapartments.com/ for more details.