Welcome @Matthew:Thanks for reading and cominetmng. Research by VCC and Tagoras in Fall of 2011 found that two-thirds of meeting professional respondents do not believe that marquee names sell conference or event registration. If you are trying to sell a conference to your boss, you need to do your homework first. Questions to consider are: Who is the audience for the conference? What problems are you helping potential attendees resolve? Who are the potential competitors? How large is the market for that conference? Who are the economic buyers for the conference the attendee or their boss? What are the goals of the conference? Ultimately, you should marketing the conference according to what potential attendees value. You can't use a one-size-fits-all marketing strategy here.C-suite executives don't judge conferences based on marquee name speakers. They judge them based on the learning outcomes and what attendees will learn.

Olurotimi Great article. This is my first time vtiising your blog and I certainly enjoyed reading everyone's responses. It reminds me to continue advocating for my students and to continually reach out to those parents who need support and to help them find their voice. Your comment Parents of adults with disabilities, please do not let your impact be mere footprints in the sand, ready to be washed away by the next wave was very powerful and inspires me as an educator to make a difference.

Ruki And how do you measure that, much less icanerse it by government policy?We're also ahead in the student:teacher ratio: The Koreans have an additional 9 students in each class. We are behind Korea in teacher salaries per GDP per capita, but well ahead of everybody else in expenditures per student per GDP per capita. (See OECD charts D2.1, D3.1, and B1.6, respectively.)