Welcome
@Matthew:Thanks for reading and cominetmng. Research by VCC and Tagoras in Fall of 2011 found that two-thirds of meeting professional respondents do not believe that marquee names sell conference or event registration. If you are trying to sell a conference to your boss, you need to do your homework first. Questions to consider are: Who is the audience for the conference? What problems are you helping potential attendees resolve? Who are the potential competitors? How large is the market for that conference? Who are the economic buyers for the conference the attendee or their boss? What are the goals of the conference? Ultimately, you should marketing the conference according to what potential attendees value. You can't use a one-size-fits-all marketing strategy here.C-suite executives don't judge conferences based on marquee name speakers. They judge them based on the learning outcomes and what attendees will learn.
Welcome @Matthew:Thanks for reading and cominetmng. Research by VCC and Tagoras in Fall of 2011 found that two-thirds of meeting professional respondents do not believe that marquee names sell conference or event registration. If you are trying to sell a conference to your boss, you need to do your homework first. Questions to consider are: Who is the audience for the conference? What problems are you helping potential attendees resolve? Who are the potential competitors? How large is the market for that conference? Who are the economic buyers for the conference the attendee or their boss? What are the goals of the conference? Ultimately, you should marketing the conference according to what potential attendees value. You can't use a one-size-fits-all marketing strategy here.C-suite executives don't judge conferences based on marquee name speakers. They judge them based on the learning outcomes and what attendees will learn.