The sturdy appearance of the structure earned it the popular nickname of "Porcino" ("Piggy") for a while. The name for the structure eventually changed to Pulcino, the Italian for a small or little "chick". This may have been a reference to the comparatively short height of the obelisk or, an obscure reference to the major charity of the Dominicans to assist young women needing dowries, who made a procession in the courtyard every year. The latter were once depicted in a local painting as three tiny figures with the Virgin Mary presenting purses to them.