The town would not exist without it. They actually have another festival in the fall for the Wine Harvest. During this time they actually create so much wine that it flows from the fountain in the square. You can take as much as you want. Apparently the Spaniards fill up a jar or two on average. But to do so, they have to pick their way through the bodies of completely obliterated, semi-concious tourists. Lovely, isn%uFFFDt it?