Business Opportunities

Award-Winning White Label Solution Launched

• Winner of ‘Best Use of Social Media’ award, Travolution Awards 07

• Increase in site visits & enhanced search engine ranking

• Reduced spend on marketing & PPC advertising

Off Exploring, the online travel journal and blog service, has launched its white label service, offering businesses and big brands the opportunity to build closer relationships with their customers, engage new audiences, generate long term repeat website traffic and increase brand awareness. The Off Exploring service enables businesses to deliver free online travel journals to customers, so that travellers of any age can document their journey through a blog and keep in touch with friends and family wherever they are in the world. They can also maintain a video and photograph album for friends to see. On return, users can order a hard back book of their journal, which acts as a permanent reminder of their trip.

STA Travel

First to implement Off Exploring’s white label service was STA Travel. Branded STA Travel Blogs, the return on investment has exceeded all expectations. “The implementation was primarily about offering our customers a new experience and giving them some real value-add. But that’s not all it has done, STA has benefited in ways we never expected,” says Craig Hepburn, Global Webmaster for STA Travel. Additional benefits include:

• Awarded ‘Best Use of Social Media’ at the Travolution Awards 07
• A high percentage of traffic to the STA Travel site arrives through a customer’s travel blog
• Visitors from over 185 countries have visited the site and spend on average seven and a half minutes on it
• Thousands of travellers have developed STA Travel blogs to date with thousands more friends and family registering
• Bountiful user generated content has been developed, which has increased STA Travel’s search engine ranking dramatically
• Return visits to the website are encouraged through blog update communications (e.g.: through email notification) carrying corporate branding and special offers.
• Less budget is required for pay per click advertising and marketing.

Hepburn continues, “We now have a new means of engaging with website visitors and the potential to turn them in to paying customers. The unique user generated content on the site has increased STA Travel’s SEO ranking massively. Importantly, we have been able to reduce marketing spend and pay per click advertising on websites and search engines, due to the success and reach of the travel blogs. The service is now central to our business strategy due to the sheer impact the implementation has had.”

Implementation Opportunities

Due to the nature of the Off Exploring white label service, brands in sectors from fashion to FMCG can enjoy similar benefits to STA Travel through its implementation. Andrew Ace, Founder and Co-Director of Off Exploring explains: “The Off Exploring service enables brands and businesses to stay connected with their customers, increase customer loyalty, reach new audiences, increase brand awareness and possibly impact the bottom line. For example, Levi’s or Coca-Cola could easily implement the Off Exploring service and start engaging their online customer base and reaching the notoriously difficult to reach 18-25 year old demographic. “The business benefits of implementing the service are clear and are increasing all the time, as exemplified by innovations such as our new application built on Facebook® Platform, which links users’ travel journals to their Facebook profiles”.

Contact Us

To speak to us regarding business opportunities please call our sales director,
Doug Campbell, on 01295 680782 or email doug@offexploring.com.

Alternatively please complete the form below and we will contact you shortly.