By providing a highly functional and user-friendly suite of Web 2.0 tools, you can engage with your customers in very effective new ways.

Capture their imagination

Provide inspiring content about destinations, provided by other users.

Visualise their trip

Include a link in the booking confirmation email to a personalised interactive map of their itinerary, showing the airport, hotel, and local tours & attractions.

Create a 'sticky' site

Travellers have a reason to return to your site during their trip, to upload their photos & videos or blog entries, and communicate with friends.

Build long term brand loyalty

Customers are likely to keep coming back to the site in the future to look back on their trip, and make further bookings.

Product offers & adverts are contextual, targeted to specific locations, maximising conversion rates.

Add products to users' maps

Each user has a personal map showing their travel itinerary. Tours, activities, transport, car hire and accomodation can be displayed on this, drawing the customer's attention to products nearby that they may wish to book.

Booking reference cross-selling

When a user is logged in and we know their reference number, we can offer them only relevant products they haven't bought yet.

Location specific offers

Adverts shown within the content can be targeted based on both where it was sent from and where the viewer is located. E.g. a blog about Sydney, viewed by someone in the UK, may include an offer for a flight from London to Australia.

People want to share their travel experiences with their friends & family - take advantage!

Facebook® Integration

Automatically update the user's Facebook profile whenever they post a blog entry or photo album. This can be branded, include contextual offers, and also simultaneously appears on the news feeds of all their Facebook friends - spreading your brand to a massive new audience.

Post to MySpace & other sites

Videos can be posted onto MySpace, Bebo, or any other website quickly and simply. Videos can contain a watermarked image of the travel company's logo, along with a post-roll advert and a live feed of contextual offers.

Social Bookmarks

Generate further incoming links and exposure for your brand and website by allowing visitors to share site content on social bookmarking sites such as Digg and Del.ico.us.

Users provide large amounts of high quality content for free, which you can benefit from in a number of ways.

Attract visitors with interesting & engaging content

People are interested in other people, and the social nature of the media they generate will keep the attention of website visitors and help to create a 'sticky' site.

Improve conversions

Reviews are not just one factor consumers use to decide between different holidays, but are their most trusted source of information. Products that include reviews, even if they are negative, consistently outsell those with no reviews at all.

Search engine optimisation

User generated content boosts the search engine friendliness of your pages because it is contextual and relevant, frequently updated, and encourages additional incoming links.