Your Ready-Made Social Media Solution

Our white label solution lets travel companies build closer relationships with their customers, engage new audiences, generate long term repeat website traffic and increase brand awareness. It allows businesses to provide a suite of Web 2.0 tools on their own website, such as blogs, videos, reviews and photo albums, which holidaymakers can use to document their trip and keep in touch with friends. They can even order a branded hardback book when they return, containing all their blogs & photos as a permanent reminder of their trip. Meanwhile, the search engine friendly user generated content on the website drives traffic, increases sales and can mean a reduction in PPC spend.

Engage with your customers before, during & after their trip Engage with your customers before, during & after their trip
Personalise online marketing & advertising Personalise online marketing & advertising
Extend your brand through Social Networking Extend your brand through Social Networking
Improve conversions & SEO with influential User Generated Content Improve conversions & SEO with influential User Generated Content
Best Use of Social Media 2008 Best Use of Social Media

Travolution Awards 2008
(STA Travel Blogs)

Best Use of Social Media 2007 Best Use of Social Media

Travolution Awards 2007
(STA Travel Blogs)

Best Example of User Generated Content Best Example of
User Generated Content

North East Digital Awards 07/08

Case Study

Winner of 'Best Use of Social Media' award, Travolution Awards 07 & 08

Winner of 'Best Use of Social Media' award, Travolution Awards 07 & 08

STA Travel wanted to differentiate itself from its competitors, build a stronger relationship with its customers and increase brand awareness.

As part of its digital strategy, STA Travel implemented a range of Web 2.0 services on its website to increase the community nature. Core to this strategy was the introduction of the travel blogs, a white-label version of the Off Exploring platform, which offers customers a way of staying in touch with friends and family when travelling, as well as a means of creating a permanent record of their journey.