Off Exploring Travel Blog App
Off Exploring's consumer website allows travellers to share their experiences and keep in touch with friends through an online travel journal that builds into a permanent record of their trip, with photos and videos from each location.
The launch of the accompanying iPhone app means users can now write their blog on their mobile as they travel - even while offline - and sync when they next have an internet connection. And with free WiFi available in many hotels and hostels worldwide this means that using the app should cost nothing to use, avoiding data roaming charges.
The app launched in June 2010. It allows travellers to rapidly register an account via the device and post photos and videos to their blog on the move. Full advantage is taken of the in-built location services of the device, with GPS being used to identify the user's current position and tag blog entries & photos accordingly. The app also recommends budget accommodation nearby, with a simple booking process within the app which takes a credit card deposit. Future versions will include tours & attractions also.
In the short time the app has been available it has already proved very popular, with users commenting on its ease of use, valuing the fact that the design follows standard iPhone interface guidelines making it instantly familiar and intuitive. It has caused a huge positive impact on site usage figures, with four times the number of users signing up for an account on OffExploring.com than before the app was launched, and a 21% increase in visitors to the website.